Heidi Lowry
Strategic product design leader working at the intersection of AI, enterprise complexity, and systems thinking.
I'm drawn to the hard problems — the ones where the domain is messy, the users are experts, and the obvious solution is usually wrong. My work spans AI product design, enterprise platform integration, and complex B2B workflows where getting the interaction model right actually changes how people work.
I take the work seriously. I bring strong opinions, a systems mindset, and a low tolerance for design theater. I take myself a lot less seriously — good work happens when people feel safe to think out loud and push back.
How I Work
I think before I build
The best design work starts with real problem framing — not jumping to wireframes. I spend time understanding the domain, the constraints, and what's actually being asked before I touch a tool. Design should drive decisions, not execute them.
I see the whole before the parts
Enterprise platforms are ecosystems. I approach complex problems by mapping how pieces connect before designing any single one — because a good feature in the wrong system can make things worse. Coherence at scale is the actual design challenge.
I work well in the messy middle
The problems I'm drawn to don't have clean briefs. They involve competing priorities, half-formed requirements, and stakeholders who disagree. I'm comfortable holding ambiguity, aligning across functions, and making directional calls with incomplete information.
I make the people around me better
Whether I'm working alongside other designers or partnering with PMs and engineers, I push for stronger thinking — not just stronger output. I ask the questions that make the work sharper, and I share what I know without making it feel like a lesson.
Featured Work
AI-Powered Solution Development Platform
Strategic design leadership for transforming how businesses build custom AI solutions
Led the design strategy for an AI-powered platform that combines all our capabilities—Processes, Workflows, Apps, Forms, Data, and Document Generation—to give AI the business context it needs. Established human-AI collaboration principles and guided C-suite presentations for this high-visibility platform transformation.
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Process Manager Platform Integration
Leading cross-functional strategy to modernize enterprise process management
Orchestrated 18-month strategic transformation of legacy software into integrated platform capability. Developed phased market approach protecting existing revenue while opening new opportunities. Currently leading implementation with focus on team development and AI integration.
View Case Study →Additional Leadership Experience
Analytics & Recommendations Platform
Nintex • 2025
Led design strategy for unified data visualization across 6+ platform capabilities, enabling AI-powered business intelligence for non-technical users.
Process Intelligence Segment Launch
Nintex • 2023
Lead designer for new product category combining Process Management, Insights, and Discovery. Presented vision to C-suite and established design thinking still in use. Mentored and directed work for two individual contributors.
Construction Management Platform
Viewpoint Construction Software • 2020-2021
Led design for enterprise construction platform serving global firms. Improved Human Resource Employee Portal, helping organizations onboard and orient new workers on construction sites faster and more efficiently.
Enterprise Client Practice
Emerge Interactive • 2018-2019
Led UX practice serving Blue Shield of California, Splunk, and OHSU. Matured the UX practice across the agency, increasing number of design engagements by 40%.