Heidi Lowry
Product Design Leader • I take the work seriously. Not myself.
I'm a design leader who grows designers. My job is to create the conditions for smart, curious people to do the best work of their careers — solving real problems that fade into the background and let users do what they're actually good at.
I manage a team of 6 across 3 global regions, working on AI integration and enterprise workflow tools. I care deeply about the people doing the work as much as the work itself.
Leadership Philosophy
I think before I build
Great design leadership happens at the intersection of user needs, business strategy, and technical feasibility. I spend time understanding the broader context so design drives decisions — it doesn't just execute them.
I grow people through real work
The best way to develop designers is through meaningful, challenging work that actually stretches them. I actively create opportunities for high-visibility projects that directly support people's career growth — not just the team's output.
I see the whole before the parts
Complex enterprise platforms require thinking beyond individual features. I focus on how design decisions create coherent experiences across multiple touchpoints — always considering the broader ecosystem impact before touching any single piece.
Distance doesn't slow me down
Remote leadership requires intentional communication and real relationship-building. I thrive in distributed environments by being proactive in stakeholder management, clear in async communication, and genuinely focused on keeping people connected — not just aligned.
Featured Work
AI-Powered Solution Development Platform
Strategic design leadership for transforming how businesses build custom AI solutions
Led the design strategy for an AI-powered platform that combines all our capabilities—Processes, Workflows, Apps, Forms, Data, and Document Generation—to give AI the business context it needs. Established human-AI collaboration principles and guided C-suite presentations for this high-visibility platform transformation.
View Case Study →
Process Manager Platform Integration
Leading cross-functional strategy to modernize enterprise process management
Orchestrated 18-month strategic transformation of legacy software into integrated platform capability. Developed phased market approach protecting existing revenue while opening new opportunities. Currently leading implementation with focus on team development and AI integration.
View Case Study →Additional Leadership Experience
Analytics & Recommendations Platform
Nintex • 2025
Led design strategy for unified data visualization across 6+ platform capabilities, enabling AI-powered business intelligence for non-technical users.
Process Intelligence Segment Launch
Nintex • 2023
Lead designer for new product category combining Process Management, Insights, and Discovery. Presented vision to C-suite and established design thinking still in use. Mentored and directed work for two individual contributors.
Construction Management Platform
Viewpoint Construction Software • 2020-2021
Led design for enterprise construction platform serving global firms. Improved Human Resource Employee Portal, helping organizations onboard and orient new workers on construction sites faster and more efficiently.
Enterprise Client Practice
Emerge Interactive • 2018-2019
Led UX practice serving Blue Shield of California, Splunk, and OHSU. Matured the UX practice across the agency, increasing number of design engagements by 40%.